Allied Health and Mental Health Marketing — Time Well Spent
Allied Health & Mental Health Marketing

Marketing that's built for
how mental health & allied health works.

AHPRA-compliant, done-for-you marketing for mental health practices & allied health clinics. By a team that understands your compliance obligations, your referrer relationships and why generic marketing agencies get it wrong.

Let's talk about getting your time back →
AHPRA-compliant content 18 years in mental health & allied health Nothing published without your approval From $185/week

Mental health & allied health marketing is not like other marketing.

AHPRA advertising guidelines, Medicare compliance, referrer relationships and clinical positioning require a specialist understanding most agencies simply don't have. Here's what that difference looks like in practice.

What matters to your practiceTime Well SpentGeneric agency
AHPRA advertising compliance built in from day one18 years of allied health and mental health contextNeeds briefing every time
Understands Medicare, NDIS and referrer dynamicsIt's our core businessGeneral small business knowledge
Content that doesn't put your registration at riskCompliance review on every pieceMay use outcome language unknowingly
Integrated with your operations teamOne team for admin and marketingSeparate supplier relationship
PricingFrom $185/week$460–$1,150+/week typical

Choose the right level of support.

Every package starts with a 90-day kickstart. Nothing is published without your sign-off. Already a TWS client? No separate onboarding needed.

Starter
$185
/week · billed monthly
  • 2 × blog posts/month
  • 4 × social posts Facebook + Instagram
  • 1 × Klaviyo newsletter
  • Google Business Profile management
  • eFax number setup
  • Monthly activity summary
Book a free call
Supercharge
$831
/week · billed monthly
  • 12 × blog posts/month
  • 12 × social posts + 8 LinkedIn
  • 2 × reels/video per month
  • Fortnightly referrer comms
  • Full community management
  • Monthly strategy call
  • Free CRO + SEO audit at Month 3
Book a free call

Extend any package.

All add-ons are scoped and quoted before any work begins. Nothing added to your invoice without your agreement.

LinkedIn management
Page setup + 4 posts/month for referrer audiences
$199/mo
Second newsletter
Additional monthly send for clients or referrers
$199/send
Community management
Comments + DMs responded to in your practice voice
$299/mo
Ongoing SEO management
Monthly optimisation, content recommendations, reporting
$399/mo
Video production + editing
Short-form Reels — editing and formatting included
$299/video
SEO audit
Keyword review, on-page recommendations, written report
$499 once

Up and running in 30 days.

01
Free discovery call

20 minutes to understand your practice, your goals and whether we're the right fit.

02
Onboarding

Content profile, platform setup, first content calendar. All ready in Month 1.

03
Content in motion

Your content goes out consistently. You approve everything. Nothing is published without your sign-off.

04
Review and adjust

Regular check-ins keep your marketing improving over time, not just ticking over.

The experience of working with us.

"Your team are helping me out so much with all my Workcover clients and they are frequently doing more hours than I anticipated. This is a wonderful outcome."

Mental health practice client

"I have always valued the support your team provides, and I want to acknowledge how much I appreciate the way she understands the needs of the clinic."

Clinic director

Frequently asked questions

Common questions about AHPRA-compliant marketing for mental health and allied health practices.

What does AHPRA-compliant marketing mean for mental health and allied health practices?
AHPRA-compliant marketing means all advertising and public-facing content meets the standards set by the Australian Health Practitioner Regulation Agency. This includes no patient testimonials, no claims about clinical outcomes, no misleading language and no implied guarantees of results. Every piece of content we create for mental health and allied health practices is reviewed against AHPRA advertising guidelines before publication.
Can you use client feedback in allied health marketing?
Yes — with the right language and context. You can share client feedback about your service delivery — ease of booking, responsiveness, admin quality and practice environment — but not about clinical outcomes or patient progress. We always use the term client feedback rather than testimonials and ensure all content meets AHPRA advertising standards before it is published.
What marketing services do you offer for mental health and allied health practices?
We offer SEO, blog content, social media management, email marketing via Klaviyo, Google Ads and Google Business Profile management. All services are delivered by specialists with 18 years of experience working specifically with mental health and allied health practices. We do not take on general businesses — this is our entire focus.
How is Time Well Spent different from a general marketing agency?
We work exclusively with mental health and allied health practices. Our team understands AHPRA advertising guidelines, Medicare and NDIS compliance, practice management systems and the specific language and sensitivities of the mental health and allied health sector. A general marketing agency will not have this knowledge and cannot protect your registration the way we can.
Do you manage Google Ads for mental health and allied health practices?
Yes. We manage AHPRA-compliant Google Ads campaigns for mental health and allied health practices. All ad copy is reviewed for compliance before going live and we do not launch any campaign without conversion tracking confirmed. Google Ads is available as part of our Growth and Supercharge marketing packages.
How long before we see results from SEO for a mental health or allied health practice?
For low-competition keywords in the mental health and allied health space, practices typically see movement within 60 to 90 days of publishing optimised content. We target keywords with low difficulty scores first to generate early wins while building long-term domain authority. Our clients are in a niche with genuinely achievable organic rankings.
What social media platforms do you manage for mental health and allied health practices?
We manage LinkedIn, Facebook, Instagram and Google Business Profile for mental health and allied health practices. All content is AHPRA compliant and scheduled via Metricool. Content is written specifically for the mental health and allied health audience — not repurposed from generic templates.

Let's see if we're the right fit.

Book a free 20-minute discovery call. No obligation, no pitch — just a conversation about your practice.

Book my free call

Time Well Spent | Practice Management and Business Services | timewellspent.com.au | 03 9271 8222 | marketing@timewellspent.com.au

All content produced complies with AHPRA advertising guidelines. We do not provide clinical services or clinical advice.